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Tea Monsters

How can we substitute sugary soft drinks with a more healthy beverage for children?

Problem
Insight

Packaging

January 2016
(Updated Oct 2018)

Kids are having nearly three times more sugar than the recommended daily amount every day.

— Change 4 Life

Solution
Audience

Currently in the UK, children’s tea is almost non-existent. The high amount of caffeine content in tea means that young children can’t drink without becoming largely hyperactive. Soft drinks such as Coca Cola and Pepsi are dominating the market too, and are trusted family favourites. A new beverage needs to approach the market with a healthy alternative that provides children with a refreshing taste, without cost to their health.

Soft drinks contain high amounts of sugar that are affecting children’s physical health and dental hygiene.

 

Excessive amounts of sugar can lead to tooth decay, type-2 diabetes, heart disease, and some cancers.

 

A range of four interactive decaffeinated tea packs that help children associate healthy with fun and reduce daily sugar intake.

 

Children aged 4–10 that would normally indulge in beverages with high sugar content. 

Logo design and branding.

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Brand typeface.

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Supermarket shelf display and unopened packs.

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Opened interactive packaging.

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A small portion of the process.

Thank you for viewing!
Please get in touch if you have any feedback.

Email: nathanbrowngd@gmail.com  

Phone: 07761048364

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